Who we are
About Us
Considered pieces for a warmer home. We source lighting, gardening, blankets, and kitchen essentials worth living with — and skip everything else.
Our Story
Why Decotize exists
A home is built from a few things chosen well.
Decotize is an online home store built around a simple conviction: the pieces that make a home feel like yours are rarely the ones stacked highest at the nearest big-box retailer. Good lighting, a blanket you actually reach for, kitchen tools that last, a garden that grows — these are small decisions that shape how a space feels every single day.
So we narrowed our focus rather than widening it. Four categories, chosen because they cover the parts of a home people notice most: how it is lit, how it is warmed, how it is cooked in, and how it grows.
Everything we carry is sourced directly, vetted for quality, and priced without the layers of markup that sit between a factory and a doorstep. No endless catalog, no filler, no products we would not put in our own homes.
Our mission
To make the pieces that genuinely improve a home — light, warmth, kitchen, and garden — easy to find and fairly priced.
How we do it
By working directly with manufacturers, vetting every supplier for quality, and cutting out the middlemen who inflate prices before goods ever reach you.
“We would rather do four categories properly than forty badly.”
The Decotize TeamDecotize is operated by KEUN Marketing B.V., a company registered in Hengelo, the Netherlands, serving customers across the United States. European registration, international sourcing, and a catalog built specifically for US homes.
What We Curate
Decotize carries four categories. That is deliberate. A narrow range means every product in it has earned its place, and it means we actually know what we are selling.
We curate with intention. Every product on Decotize has been sourced, vetted, and selected for quality, value, and everyday usefulness. We are not a marketplace where anyone can list anything — we choose what we carry, and we stand behind it. The four categories below cover the parts of a home that get used daily: how it is lit, how it is warmed, how it is cooked in, and how it grows.
How we choose what we carry
Every product on Decotize is evaluated against three criteria: quality that meets our standards, value that reflects fair and direct pricing, and genuine usefulness in the everyday life of a US household. If something doesn’t pass, it doesn’t appear in our store. This is how we keep the range small, honest, and worth browsing.
Our Philosophy
Everything we do traces back to two commitments. Together, they are the foundation of the Decotize philosophy, and the reason shoppers keep coming back.
Pillar One
Quality You Can Live With
We personally vet every supplier we work with, holding each one to a standard that protects you from the guesswork of shopping blind online. A lamp should still work in five years. A blanket should soften, not fall apart. If it carries the Decotize name, it has earned it.
Pillar Two
Fair Pricing
We build direct relationships with manufacturers and eliminate the layers of intermediaries that usually stand between a factory and your doorstep, so you pay for the product, not the markup.
The Decotize promise, in practice
Free tracked shipping on every order across the United States, with no minimum spend required.
30-day hassle-free return policy: If you are not satisfied, we make it right. No restocking fees, no runaround.
Four focused categories: lighting, gardening, blankets, and kitchen — curated rather than endless.
Direct-from-manufacturer pricing: we cut out retail middlemen so you get quality products without the markup.
Secure checkout with multiple payment options including major cards and PayPal.
Dedicated customer support Monday–Friday: real people responding to real questions, typically within 24–48 hours.
Curated for quality and value: every product is evaluated before it enters our range, so you can shop with confidence.
For US shoppers
A catalog built for US homes
Decotize serves customers across the United States exclusively. That means FTC-compliant marketing, transparent pricing in US dollars, and product selection made with US homes and expectations in mind. We ship to all 50 states.
Nationwide shipping
Free tracked delivery across the US
Every Decotize order ships free with tracking to all 50 states, no minimum spend required. Wherever you are in the US, the same fair pricing and quality standards apply.
Why fair pricing matters
Traditional retail adds margin at every step: the brand, the distributor, the wholesaler, the retailer. By working directly with manufacturers, Decotize removes those layers and passes the savings on to you. The product you receive is the same quality, made in the same factory, to the same specification. You simply pay less for it. This is the Decotize model, and it is why our prices look the way they do.
Our Values
Decotize is built for people who care about the spaces they live in — who would rather own one good lamp than three forgettable ones. Our values reflect that, and they shape how we treat every customer who finds us.
Considered, Not Endless
We keep our range deliberately small. Fewer products, chosen more carefully, means you spend less time scrolling and more time confident in what you picked.
Attainable Quality
A home that feels good should not require a designer budget. We work hard to keep the Decotize catalog well-made and genuinely affordable, with never a luxury markup in sight.
Warm & Welcoming
Every interaction with Decotize — browsing, ordering, or reaching out with a question — should feel personal. We keep the tone human, not corporate.
Transparent, Always
Honest pricing, clear communication, and straightforward answers. We tell you what a product is, where it comes from, and what it costs, plainly, every time.
Who we’re for
The first-home setter-upper
Furnishing a place from scratch on a real budget. We make it easy to get the lighting, textiles, and kitchen basics right the first time.
Who we’re for
The slow-decorator
Adding one considered piece at a time rather than redoing a room in a weekend. Our range rewards that patience.
Who we’re for
The weekend grower
Balcony herbs or a full backyard: gardening tools and planters that hold up to a season and then another one.
Ownership & Structure
Customer satisfaction is not just a policy at Decotize. It is the measure we use to evaluate everything we do. Here is who stands behind the storefront, and what we are committed to.
Who’s behind Decotize
Decotize is operated by KEUN Marketing B.V., a Netherlands-registered company.
We combine European corporate registration and oversight with an international network of supplier relationships, giving us the accountability of a formally registered business with the sourcing reach to find genuinely good products. That structure is intentional: it means someone is accountable for every order, every policy, and every customer conversation, even as the products themselves are sourced from manufacturers around the world.
That accountability extends to how we operate in the market we serve: accurate product descriptions, fair and transparent pricing, secure payment processing, and delivery you can track.
Registered in the Netherlands
KEUN Marketing B.V., registered at Hengelo under KvK 98931644 and VAT number NL868708598B01.
Global supply chains
Our sourcing network spans manufacturers and suppliers across the globe, vetted for quality before anything reaches our catalog.
FTC-compliant marketing
All product claims, pricing, and marketing communications comply with Federal Trade Commission guidelines for truthful, non-deceptive advertising to US consumers.
No deceptive practices, ever
Decotize does not engage in drip pricing, fake reviews, false scarcity, or misleading claims about product origin, materials, or function. We believe sustainable business is built on trust, not tricks.
A note on our legal entity
Decotize is operated by KEUN Marketing B.V., a Netherlands-registered company at Lintelerweg 60, 7556 PD Hengelo, The Netherlands. Chamber of Commerce (KvK) number 98931644 · VAT number NL868708598B01. This structure combines formal European registration with international supply chains, giving Decotize the accountability of a properly registered business and the reach to source well. We are not a pop-up store or an anonymous marketplace. We are a committed retail operation with a genuine obligation to our customers.
Our return & satisfaction commitment
Every Decotize purchase is covered by our 30-day return policy. If a product arrives damaged, not as described, or simply does not meet your expectations, contact us and we will make it right, whether through a replacement or a full refund depending on the situation. We do not charge restocking fees. We do not make returns difficult. Your satisfaction is the point.
Contact & Community
We would love to hear from you. Whether you have a question about an order, need product advice, want to share feedback, or simply want to know more about how Decotize works, talk to us directly.
Get in touch with Decotize
Talk directly with our team.
For product inquiries, order questions, or anything else, reach out directly. We respond personally, Monday through Friday, during US business hours. For order-related queries, please include your order number and we will prioritise your message.
Registered business address
KEUN Marketing B.V.
Lintelerweg 60
7556 PD Hengelo
The Netherlands
KvK 98931644 · VAT NL868708598B01
Support hours & response times
Customer support available Monday–Friday during US business hours. We respond directly to every email, typically within 1–2 business days, and prioritise order-related queries.
Consumer resources
For consumer protection information, visit the FTC at consumer.ftc.gov, or contact us directly at info@decotize.com or +31 6 10101899.
Stay in the loop
If you ever have a product question, need help choosing between two lamps, or want to place an order, do not hesitate to email us directly at info@decotize.com. We read every message, and we love hearing how our pieces end up in your home.